Esurance Delivers Key Services to Mobile Channel via Microsoft Platform

Esurance, the direct-to-consumer auto insurance company, has been offering policies online since 1999. And today, most Esurance customers still purchase their policies through the company’s user-friendly Web site. At esurance.com, customers can get free quotes and compare prices instantly, making auto insurance shopping easier. Esurance recently turned to Microsoft and its software-plus-services strategy to help launch the mobile platform, esurance.tel.

Through this implementation model, Esurance was able to utilize the Microsoft .NET Framework to migrate applications to the Windows Mobile 6.1.

Esurance also integrated 2 additional services: a text-messaging gateway and a feature that allows claims customers to access photos of their vehicles in real time as they’re being repaired. By porting its applications to run in a mobile environment, Esurance can anticipate the needs of its tech-savvy customers, which will help boost customer acquisition and retention.

As part of the rollout, Esurance will make many of its critical Web applications available on mobile phones, including claims-related functionality, quoting, policy management, and billing services. By using the software-plus-services approach, Esurance is further delivering on its brand promise to be available for their customers 24/7.

Here is the Channel9 video that I recorded with Esurance on their Mobile Services and how they utilized Microsoft platform to deliver it:

For more information on Esurance’s new mobile platform, please see the following related articles:

Case Study:Online Insurance Company Claims the Mobile Space with New Service Delivery Strategy

Press Release:Esurance Turns to Microsoft’s Software-Plus-Services Strategy to Deliver Key Services to Mobile Channel