The Mojave Experiment

The “Mojave Experiment” happened in San Francisco, where Microsoft spoke to Windows XP users who had negative impression about Windows Vista. The subjects were put on video, asked about their impressions, and then show a “new” operating system, code-name Mojave. More than 90 percent gave positive feedback on what they saw. They then were told that “Mojave” was actually Windows Vista.

I am currently a user of Vista and prior to that I have used XP, Linux desktops and MAC etc. and definitely concur with the feedback that the experience with Vista is much superior. At same token I would also say some of the bad press on Vista was our own go to market stumbling with Vista, and some of it was from the success that Apple has had with its “Get a Mac” TV ads.

This is part of a broader strategy to re-invigorate Windows brand and as one executive stated in an internal memo, “time to tell our story”, we have real people experiencing “Mojave”. In summary I would say power of brand, perception and marketing go a long way for a product. Please read more about Mojave Experiment.